Iron goes to Hollywood

No, I am not talking about Iron Man or Iron Chef. I am talking about Iron Chevsky. And technically - it's "Hollywood comes to Iron", because it was a couple of blocks from the Union Square in San Fran where yours truly found himself bedazzled by Hollywood glamor.



Going back to it now, seems more like Al Bundy's dream from Married with Children than an image of a highbrow wine snoot expected from an avid old-world francophile. (But then Gary Vaynerchuk knows very well what I am talking about - having "dumbed it down" for mass consumer audiences of Conan O'Brian and Ellen Degeneres.) Surrounded by the babes from Hollywood's Celebrity Wine Review, it's not entirely clear who the celebrity was - me? - the modestly famous Iron Chevsky, an ex-founding member of Ask Jeeves that sold to IAC for $2B in 2005, or the professional female hosts that had graced the covers of many a TV? Be that as it may, Al Bundy's dream and all, I felt one step closer to making it.

Celebrity Wine Review is the newest concept and the next step in "productizing" wine into mass-media entertainment, and you can be sure that when glamor biz meets wine biz, Iron Chevsky will be there!


Watch for a deeper dive into the world of Celebrity Wine Review, the concept and the folks behind it in the upcoming posts...